Product analytics
Product analytics enables your company to understand how users interact with your digital product and improve your customer experience. A dedicated platform tracks users’ actions and shows what users like, dislike and what product elements they engage with.
It allows you to discover users’ digital traces, analyze the user flow and then identify what areas you should improve, when to engage users and subsequently lift retention.
To get more details, check out our blog post:
April 22, 2024
“Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies
Key takeaways: The “cookieless” future won’t be entirely cookieless. While major browsers are transitioning away from third-party cookies in the face of user privacy and security concerns, first-party cookies remain an integral part of the web.The demise of third-party cookies will particularly impact digital advertising practices. Advertisers and marketers need to adapt to new methods […]
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April 2, 2024
Implement your data privacy strategy with Piwik PRO Analytics Suite
In the third episode of our Masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts discuss designing a successful data privacy strategy.Siobhan Solberg, a privacy consultant and the founder of Raze, takes a look at implementing privacy-focused data collection strategies. She explains how privacy by design works and how to […]
Read moreOther definitions
- Page view
- Privacy by design
- Private cloud
- Personal data
- Profiling
- Progressive web applications (PWA)
- Protected Health Information (PHI)
- Personally identifiable information (PII)
- Privacy Shield
- Personal Information Protection and Electronic Documents Act (PIPEDA)
- Paid marketing activities
- Predictive metrics
- Privacy laws in the United States
- Pseudonymous data
Recent posts from Piwik PRO blog
- “Cookieless future” is just a buzzword – Here is all you need to know about the end of third-party cookies
- Implement your data privacy strategy with Piwik PRO Analytics Suite
- Digital marketing analytics: The beginner’s guide to data-driven marketing success
- How you can drive growth for your business with an integrated analytics platform
- KPIs for ecommerce: Maximizing funnel performance