Product analytics enables your company to understand how users interact with your software product and improve your customer experience. A dedicated platform tracks users’ actions and shows what users like, dislike and what product elements they engage with.

It allows you to discover users’ digital traces, analyze the user flow and then identify what areas you should improve, when to engage users and subsequently lift retention.

To get more details, check out our blog post:
Product analytics 101: A beginner’s guide
42 KPI ideas for your product analytics
How to choose the right product analytics vendor
Free comparison of 5 leading product analytics platforms