Marketing qualified lead

A marketing qualified Lead includes relevant information about a potential customer:

• Name
• Company name
• Contact details
• Project details

All this information is collected by offering a Lead magnet. The marketing qualified lead, along with a description of the lead’s company project, is then passed on to the sales team.

At Clearcode and Piwik PRO we usually have three main sources of marketing qualified leads:

• OTO (one time offer) forms in our marketing funnels
• OTO (one time offer) send via e-mail in our Lead nurturing campaigns
• Contact form on our main webstie (CC or Piwik.pro)
• lead capture forms on our stand alone Landing pages – individual landing pages for each service and product we provide