Marketing funnel

The marketing funnel is one of the most popular ways of analyzing a user’s path from initial contact to becoming a paying and satisfied customer. You can also understand it as a visual representation of your Conversion process – a set of actions that a user has to perform in order to trigger a conversion for a given goal.

The visualization of the typically shows the number of people at a particular stage. Those stages are:

1. Reach (also: Awareness)
2. Acquisition
3. Conversion
4. Retention
5. Loyalty

The names and number of stages will vary depending on the methodology and the specific industry. Here you can see a sample marketing funnel visualization:

More about marketing funnels in Piwik PRO help center: Set up a funnel report

and Piwik PRO blog:

• How to build a segmented funnel you can be proud of
• Conversion funnel: set it up like a PRO!
• Funnels based on behavioral segmentation: a little-known way to map the entire customer journey
• 3 steps to optimizing conversion funnel with Piwik PRO segments