Keywords
Keywords are words and phrases that people type into search engines. Keywords are essential for and Search engine optimization (SEO). They let you discover how people are looking for your products, services or information, and simplify the process of finding them. With the right implementation they help your site rank higher in search results.
Keywords are also used in the campaign tracking parameters:
pk_keyword or utm_keyword
Read more about reporting on keywords on Piwik PRO help center:
Google Search Console report
April 2, 2024
Implement your data privacy strategy with Piwik PRO Analytics Suite
In the third episode of our Masterclass for marketers series, organized in collaboration with Timo Dechau from deepskydata, our experts discuss designing a successful data privacy strategy.Siobhan Solberg, a privacy consultant and the founder of Raze, takes a look at implementing privacy-focused data collection strategies. She explains how privacy by design works and how to […]
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March 28, 2024
Digital marketing analytics: The beginner’s guide to data-driven marketing success
As a marketer, you have various options for capturing your customers' attention. However, to ensure that your efforts contribute to business growth, you need to measure the results of your activities.Digital marketing analytics is a great method to determine the effectiveness of your efforts and discover areas for improvement. This article will explain how to measure your […]
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