ITP is a feature developed by WebKit, an engine used in Safari and other browsers, that reduces cross-site tracking by further limiting Cookies and other website data.

It was designed to recognize and then prevent domains with tracking capabilities from following users across the web using first-party cookies.

Read more about ITP and cookies on the Piwik PRO blog:

• What Intelligent Tracking Prevention (ITP) 2.1 means for web analytics & marketing
• What to expect from Google Chrome’s new privacy features
• First-party vs third-party cookies: why first-party is the way to go