A data management platform is a technology platform used for collecting and managing data, mainly for digital marketing purposes.
A DMP allows a user to generate segmented audiences, which are used to target specific users in online advertising campaigns.
Companies use data management platforms for organizing and monetizing data in a real-time bidding system by licensing it to global selling platforms (DSPs).
You may use data management platforms in the following areas:
Read more about data management platforms on the Piwik PRO blog: