Data-driven marketing

Data-driven marketing (or data-based marketing) is an approach designed to collect and interpret data in order to make strategic marketing decisions based on these interpretations.

Data-driven marketing allows campaigns to be more targeted and effective.

Clear and actionable reports with ready to use insights are needed for a data-driven marketing approach.

More about the Data-Driven Marketing on Piwik PRO Blog:

7 Steps to Make Data-Based Decisions with Web Analytics