Customer lifecycle

Customer lifecycle Customer lifecycle management (CLM) refers to different stages a customer passes through in their relationship with a brand, from the first to the last step. However, for different customers this cycle can invovlve different phases.

Typically, in Marketing funnel customers go through the following stages:

  1. Reach (also: Awareness)
  2. Acquisition
  3. Conversion
  4. Loyalty

To read more about customer lifecycle visit our Piwik PRO blog: 4 steps to apply product analytics to track user onboarding