Customer lifecycle
Customer lifecycle Customer lifecycle management (CLM) refers to different stages a customer passes through in their relationship with a brand, from the first to the last step. However, for different customers this cycle can invovlve different phases.
Typically, in Marketing funnel customers go through the following stages:
- Reach (also: Awareness)
- Acquisition
- Conversion
- Loyalty
To read more about customer lifecycle visit our Piwik PRO blog: 4 steps to apply product analytics to track user onboarding
Other definitions
- Campaign tracking
- Click path
- Cloud hosting
- Consent
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions