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Strona główna » Glossary » C » Customer data platform (CDP)

Customer data platform (CDP)

A customer data platform is a data management system that provides a consistent and uniform database accessible to other systems. The data is pulled from various sources, merged and further used to create a Single customer view (SCV) – a unified user profile. CDP supports campaign automation and data analysis, and allows you to segment target groups in real time.


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More about customer data platform on the Piwik PRO blog:

  • Customer data platform: what is it and how does it work?
  • Find the most suitable data gathering platform – pros and cons of DMPs, CDPs, DWs and CRMs
  • Data management platform vs customer data platform: 4 key differences
  • Customer data platform overtakes DMP in the GDPR compliance race
  • Audience targeting: how to successfully use a CDP

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