Click path
Click path, also called user flow, shows the path that users travel across your site on their way to a defined Goal. A click path report helps you understand how users navigate your site or digital product and reach goals by showing you which path, sequence of actions, visitors followed prior to a goal conversion.
Knowing what your visitors do on your website allows you to make changes to your site’s content, layout and placement of Call to action (CTA) buttons. This will not only improve the user experience, but it will also drive Conversion.
An example of click path:
More about click path and user flow on the Piwik PRO blog:
- Conversion funnel: set it up like a PRO!
- 4 steps to apply product analytics to track user onboarding
More about click path on the Piwik PRO help center:
Other definitions
- Campaign tracking
- Cloud hosting
- Consent
- Consent Manager
- Content tracking
- Cookie syncing
- Cost per action (CPA) / effective cost per action (eCPA)
- Cost per click (CPC) / effective cost per click (eCPC)
- Custom reports
- Customer data platform (CDP)
- Customer journey
- Conversion
- Call to action (CTA)
- Content personalization
- Conversion rate
- Conversion rate optimization (CRO)
- Cross-channel tracking
- Customer lifecycle
- Customer journey mapping
- Customer lifecycle management (CLM)
- Cookies
- CNIL
- Cohort
- Conversion attribution
- Custom variables
- Custom dimensions