Campaign tracking

Campaign tracking is the process of tracking and monitoring the performance of marketing campaigns. Analyze the recorded data and learn:

  • Where do users come from?
  • How visitors behave on your site?
  • How many clicks an advertisement banner receives?

Tagged URLs are the essence of this data. They contain information about source, medium, keywords and the campaign name.

An example of a tagged URL using PK parameters (used only in Piwik PRO):

https://www.example.com/?pk_source=google&pk_medium=cpc&pk_campaign=Winter2019

An example of a tagged URL using UTM parameters (used in multiple analytics and marketing platforms, also in Piwik PRO):

https://www.example.com/?utm_source=google&utm_medium=cpc&utm_campaign=Winter2019

From both links we can extract the following information:

  • Traffic comes from paid results in Google search engine: google / cpc
  • Campaign name is Winter2019, so we know exactly which campaign drove traffic to our Landing page.

More about campaign tracking on the Piwik PRO blog:

Feel free to use our own tagging tool: https://piwik.pro/url-builder-tool/

Other definitions