Campaign tracking is the process of tracking and monitoring the performance of marketing campaigns. It helps you measure the effectiveness of your marketing channels, traffic sources, or content used with a given campaign. It lets you assess whether your investment has paid off or not.
Monitoring your campaigns also gives valuable information about user engagement and opportunities to improve it.
Analyze the recorded data and learn:
Where do users come from?
How many clicks does an advertisement banner receive?
Campaign tracking requires tagging the links you use in campaigns. Tagging means adding special parameters to URLs so your analytics software can recognize a particular campaign and assess exactly how your ad or marketing initiatives are performing.
Tagged URLs contain information about source, medium, keywords and the campaign name.
An example of a tagged URL using PK parameters (used only in Piwik PRO):